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3 Lions Sport

The following articles include , magazine & newspaper articles, radio interviews and press releases involving 3 Lions Sport.

Article from The League (Asia Version) - Vol 1, issue #5 November 2003
Promotions Promotions Promotions
Members enjoy an exlcusive pre-order service and 15% discount for The Treasures of Manchester United, a book produced for the first time ever, with unique and lavishly illustrated history, complete with facsimile reproductions of United football memorabilia. With a purchase, members get an additional one chance to win an all-expenses paid Match Package to Manchester United home match vs Leicester City on 12th April [since moved to 13th], Trading Card Collectibles and other great prizes, organized jointly by [Manchester United South East Asia - Singapore] supporters club with Contest Main Sponsor, 3 Lions Sport and Pansing Distributors. The book is now available at S$84.95.    

Article from EPL Mag - October 2003 issue.
Three Lions of Sport
When Dale Caffrey bought a warehouse-worth of classic Futera cards, he created a business that went beyond just selling trading cards and albums. Together with Robert Teasdale, they started Three Lions Sport - a company that sells cards & albums, licensed images and arranges Match Packages that take fans to actual Premiership games. And, they're also about to start a football cafe.
 
Based in Megan Phileo Promenade, Kuala Lumpur, 3 Lions Sport's main business is it's classic cards and albums and it carries Futera's whole Premier League archives until 2000. And since it owns the cards, it owns the rights to the images on the cards - which brings us to the company's other business, supplying licensed visuals to companies and explaining how to best make use of them. How successful is this? Celcom ordered 3 million cards when it was first made available to corporate clients.
 
What would make most fans froth at the mouth, though, are the company's "Match Packages". The company has official allocations for overseas trips for fan clubs and general public - that include hotel accommodation, flight tickets, game tickets, stadium tours, match programme, and club gifts with the likes of Man U, Everton, Man City, Arsenal, Blackburn and Chelsea. Cool, eh?
 
In the pipeline from the company is a football cafe - a la a Hard Rock Cafe of football - and the Legends Tours, which would bring famous ex-players to Malaysia (and other Asian destinations).

Radio Interview with Bryan Robson - September 2003
This interview with 'Captain Marvel' was conducted by Pete Hurst on Premier League Kickback a weekly, football based, Saturday morning radio show on Hong Kong's RTHK3. Bryan was in Hong Kong, with 3 Lions Sport for the launch of the offical Chinese language 'United' magazine published by ACIG Media. Click here to listen to the interview. Please choose Media player or Real player when prompted.

Radio Interview with Dale Caffrey (co-founder of 3 Lions Sport) - July 2003
This interview was conducted by Nathalie Houghton on Premier League Kickback, a weekly football based Saturday morning radio show on Hong Kong's RTHK3. Dale was in Hong Kong accompanying the fans travelling on the Liverpool Asia Tour 2003. Click here to listen to the interview. Please choose Media player or Real player when prompted.

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